Take sick children to pharmacies first, parents told
Parents of young children with minor illnesses should take them to pharmacies rather than GPs or A&E, a new NHS England campaign says.
It follows a survey which found just 6% of parents with under-fives would go to a pharmacist first.
NHS England said visits to GPs and A&E for these "self-treatable" conditions, like stomach ache, cost £850m a year.
But parents should not be put off seeing a doctor, a patients' group said.